Miller Lite “Skirt” Commercial

Sunday, August 1st, 2010 at 12:35 am

Tool Mans Up for Miller Lite Campaign via Draftfcb Tool Director Erich Joiner, in collaboration with Draftfcb, just completed a five-spot Miller Lite campaign, launching an irreverent taste-driven message for the original light beer. In each of the :30s, a man orders a light beer from an attractive female bartender who, upon determining he is oblivious to taste, slides him a bland no-name brew and tells him to come back when he loses whichever ostensibly girlish accessory adorns him. In Carry-All, for instance, the bartender tells the clueless consumer to return when he ditches his purse, a white shoulder bag that he insists is called a "carry-all." Skirt stars a man whose short, ruffled skirt exposes his legs, prompting the bartender to suggest he "take off his skirt" when he rejects her offer of a refreshing Miller Lite. "Man up," a voiceover urges on each spot, "because if you're drinking a light beer without taste, you're missing the point of drinking beer." Credits: Client: MillerCoors Spots Title: Carry-All (featured), Skirt (featured), Panties, Antique, Lower Back Tattoo Air Date: April 2010 Agency: Draftfcb Group CD: Chuck Rudnick Art Director: Gordon Sang Copywriter: Brian Siedband Agency EP: Rob Farber Prod Company: Tool of buy amoxicillin online North America Director: Erich Joiner DP: Bob Richardson Tool EP: Brian Latt Tool EP Digital: Dustin Callif Tool Line Producer: Joby Ochnser Editorial: Spotwelders Editor(s): Dick Gordon, Dan Maloney Telecine: Michael Masur Post/Effects ...